Consultancy Services

Anglo Svenska is regularly contacted by venture capital businesses that are evaluating an investment in the sport of Formula 1. Anglo Svenska has attended meetings, taken part in Trans-Atlantic conference calls and been asked to provide written reports on a number of commercial aspects relating to the sport.

A Middle East based consortium has been weighing up opportunities to become involved in elite sport and Anglo Svenska has been contacted to provide advice, research options and to suggest a number of business model options that will create returns upon investment. This consultancy has already produced a number of options and continues through a regular dialogue as all sports and a variety of business models are considered.

An English Football League Club with European ownership is interested in creating elite player development opportunities on a global basis. Anglo Svenska has been tasked with finding a country that is prepared to invest in a joint venture to create schools, academies and an elite player training centre. Anglo Svenska initiated discussions with a region of a leading industrial nation that wishes to develop its growing interest in football and which has a commercial partner that is willing to invest in this kind of project as part of its Corporate Social Responsibility strategy.

Commercial Introductions

When an emerging African nation wanted to broadcast key messaging to ex pats now living in the UK, Anglo Svenska was contacted to create an introduction to Virgin Media and Anglo Svenska were able to create an opportunity for exclusive programming using the Tivo channel platfors. 

A new race series sanctioned by the FIA needed a proven out-sourcing company to handle city circuit design and event management. Anglo Svenska created an introduction to one of the world’s largest out-sourcing organisations which provided turn-key solutions to a carefully defined rights holder business plan.

An Extreme Sailing yachting team wanted to partner with a watch brand. Anglo Svenska introduced the Swiss Armin Strom watch brand to the GAC Pindar Racing Team and a sponsorship and licensing partnership ensued.

Project Work

A private organisation working with the government of a European country wanted to undertake a full evaluation for a bid to stage a Formula 1 Grand Prix event. Anglo Svenska were engaged to research and write an economic impact assessment report on the viability of a Grand Prix race with a full analysis of existing Grand Prix event business models and a full insight in to Return On Investment methodology.

A private investor wanted to evaluate the purchase of an existing Formula 1 racing team and Anglo Svenska was hired to provide insight, research materials and to attend meetings with stakeholders. The input of Anglo Svenska proved to be of great value to the investor in arriving at a final decision.

Affiliate Marketing Services

With high level contacts at a major gaming company and with an internet site hosting company, Anglo Svenska has set up an affiliate marketing opportunity that will see the gaming company running web banners on sites hosted by the internet business resulting in a click-through business model. This will create new business for the gaming company that is able to tap in to 1.2 million new websites whilst the hosting company will be paid royalties on all sign-ups.

In a similar move, Anglo Svenska has introduced the same internet hosting company to a one of the leading providers of Massively Multiplayer Online Games (MMOGs ). The Affiliate Marketing programme will see the gaming business utilising the internet hosting capability of the web business to access new clients and the ensuing sign-up programme will pay royalties on new business to the internet hosting organisation.

Outsorced Commercial Contract Work

The mainstay of Anglo Svenska is providing a fully outsourced      Chief Commercial Officer position to an organisation bringing decades of experience, a wealth of contacts and a proven track record of success 


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Marlow, Buckinghamshire

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